Treatment MY Way is a tribute to the strength and individuality of every person living with Generalized Myasthenias Gravis (gMG). It honors the idea that treatment isn’t just about managing symptoms; it’s about giving patients the freedom to reclaim their time, their passions, and their sense of self. Every story is different, every journey is personal—and VYVGART empowers patients to live life on their own terms. The creative captures this spirit with a tone that’s real, hopeful, and deeply connected to the everyday victories that mean everything.
"Treatment MY Way" 60 second spot:
I played a key role in the creative development of the campaign, including director selection and concept development across pre-production, production, and post-production. I led set design, signage, branding, and visual effects, introducing the idea of “magical writing” on the cups to add a layer of visual storytelling meant to inspire patients to do more. On set, I partnered closely with the still photographer to direct campaign photography and later led the creative development of the support materials for the campaign.
I played a key role in the creative development of the campaign, including director selection and concept development across pre-production, production, and post-production. I led set design, signage, branding, and visual effects, introducing the idea of “magical writing” on the cups to add a layer of visual storytelling meant to inspire patients to do more. On set, I partnered closely with the still photographer to direct campaign photography and later led the creative development of the support materials for the campaign.
Patient Stories
Sid teaches us about how VYVGART works
