To make a bold impression at the 2019 ETF Conference, OppenheimerFunds created the Museum of Smart and Smarter—a fun, interactive experience designed to stand out in a sea of traditional investment management booths.
The Museum showcased the evolution of investing with oversized, interactive touchscreen walls framed like digital video art. With a simple swipe, visitors could flip between Smart—black-and-white visuals depicting major historical moments in finance—and Smarter—modern, dynamic video art showcasing how OppenheimerFunds’ innovative financial products build on and improve past investment ideas.
The abstract, subtly animated videos engaged visitors without overwhelming them, creating the perfect balance between visual entertainment and educational focus. The ultimate goal: spark interaction, encourage conversations with financial advisors, and guide attendees through smarter, more forward-thinking investment strategies.
