Approved in 2023–ROCTAVIAN is a revolutionary one-time only gene therapy treatment for Hemophilia A. Now, with an infusion of ROCTAVIAN, people with Hemophilia A can transform their lives and Imagine What’s Possible. ROCTAVIAN enables the body to produce Factor VIII which is key to help our blood clot.
How Does ROCTAVIAN work?
I partnered with a copywriter to develop the concept for a patient-friendly animated mechanism of action (MOA) video, and collaborated with an animation studio to bring it to life through engaging character design and animation.
ROCTAVIAN worked for Andrew,
Runner, teacher, father, and ROCTAVIAN clinical study participant
HCP and patient-friendly, printed and digital communication.
