Turning complexity into clarity: An easy to understand resource on gene therapy research
As gene therapy advances at an incredible pace—with thousands of clinical trials completed or underway—the promise of real change for people living with genetic conditions has never been closer. Yet for many, understanding this breakthrough science felt overwhelming, even out of reach.
As gene therapy advances at an incredible pace—with thousands of clinical trials completed or underway—the promise of real change for people living with genetic conditions has never been closer. Yet for many, understanding this breakthrough science felt overwhelming, even out of reach.
Recognizing this gap, we created HemDifferently.com—a place where complex science becomes clear, human, and approachable. More than just a website, it's a welcoming guide for anyone curious about gene therapy research. Through simple explanations, friendly visuals, and the Gene Therapy Learning Academy, HemDifferently.com empowers visitors to keep learning at their own pace, turning a once-intimidating topic into one filled with possibility and hope.
The Mutation POP Game+
Conference Booth
An educational tool to teach attendees about Gene Therapy for Hemophilia. We created a conference booth and game at the NHF conference in 2022.
An educational tool to teach attendees about Gene Therapy for Hemophilia. We created a conference booth and game at the NHF conference in 2022.
Players had to identify and POP genetic mutations:
1. Change in a single nucleotide base
2. Repeated DNA sequence
3. Added DNA where it doesn’t belong
4. Missing pieces of DNA
Social Media
How do you tap into social media to explain the complicated world of gene therapy research in a clear and simple way for the community?
How do you tap into social media to explain the complicated world of gene therapy research in a clear and simple way for the community?
Solution
Introduce our in-house expert and iconic character, Victor the Vector to help transport information and drive more traffic to Hemdifferently.com. Through bite-sized videos and GIFs, our posts were strategically positioned to drive response and engagement.
Introduce our in-house expert and iconic character, Victor the Vector to help transport information and drive more traffic to Hemdifferently.com. Through bite-sized videos and GIFs, our posts were strategically positioned to drive response and engagement.
