To boost brand awareness, Amstel Light aimed to position itself as the perfect pairing for the ultimate American classic—the burger. Through strategically placed in-store displays, bar installations, and a partnership with Burger Bash, Amstel Light successfully launched its new platform: “The Official Beer of the Burger.”
As part of the campaign, a digital recipe booklet was made available for download, giving fans the perfect recipes to pair with their favorite brew. I couldn’t help but crave burgers for weeks before and after the shoot—it was impossible not to get inspired by all the deliciousness!
A digital recipe booklet was available for download. I craved burgers for weeks after this shoot!
