Patrón Celebrates Chinese New Year
To celebrate Chinese New Year 2015, Patrón crafted a limited edition package in collaboration with illustrator Peach Tao. The design beautifully blended elements of traditional and modern China, honoring the richness of the holiday while subtly weaving in the spirit of the Patrón brand. The result was a vibrant, culturally resonant piece that celebrated heritage, artistry, and the timeless elegance of Patrón.
To celebrate Chinese New Year 2015, Patrón crafted a limited edition package in collaboration with illustrator Peach Tao. The design beautifully blended elements of traditional and modern China, honoring the richness of the holiday while subtly weaving in the spirit of the Patrón brand. The result was a vibrant, culturally resonant piece that celebrated heritage, artistry, and the timeless elegance of Patrón.
Patrón Fall: Featuring Añejo and Reposado
For the fall season, Patrón Tequila set out to elevate the presence of Patrón Añejo and Reposado by introducing more premium, educational materials aimed at both bars and retail stores. The campaign focused on providing consumers with a deeper understanding of these exceptional expressions, showcasing their craftsmanship and encouraging appreciation for the unique qualities that define Patrón’s Añejo and Reposado tequilas.
For the fall season, Patrón Tequila set out to elevate the presence of Patrón Añejo and Reposado by introducing more premium, educational materials aimed at both bars and retail stores. The campaign focused on providing consumers with a deeper understanding of these exceptional expressions, showcasing their craftsmanship and encouraging appreciation for the unique qualities that define Patrón’s Añejo and Reposado tequilas.
Patrón: The Summer Switch Up
This summer, Patrón took on all white spirits and made a bold statement—proving that any cocktail is instantly elevated with Patrón Silver. The brand went head-to-head with the competition, encouraging consumers to swap their usual summer drinks for a refreshing twist featuring Patrón Tequila. Through strategic in-store and in-bar point-of-sale placements, along with branded bar items, Patrón kept its presence front and center, ensuring the brand stayed top of mind all season long.
This summer, Patrón took on all white spirits and made a bold statement—proving that any cocktail is instantly elevated with Patrón Silver. The brand went head-to-head with the competition, encouraging consumers to swap their usual summer drinks for a refreshing twist featuring Patrón Tequila. Through strategic in-store and in-bar point-of-sale placements, along with branded bar items, Patrón kept its presence front and center, ensuring the brand stayed top of mind all season long.
