Patrón Tequila

Patrón Celebrates Chinese New Year:
Chinese New Year PackagingTo celebrate Chinese New Year 2015 Patrón created a limited edition package in collaboration with illustrator Peach Tao. We wanted to show modern and traditional china as well as elements that related back to the Patrón brand.

Patrón Fall: 
Featuring Añejo and ReposadoFor the fall season Patrón Tequila wanted to push Patrón Añejo and Reposado in market by using more premium and educational materials about both marks in bars and retail stores.

Patrón The Summer Switch Up:
Patrón took on all white spirits this summer and proved definitively that any cocktail is more delicious with Patrón Silver. The Brand went head-to-head with the competition by encouraging drinkers to switch up their summer drink for one that includes Patrón Tequila. In store and In bar point of sale placement along with branded bar items kept the brand top of mind.
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