Challenge the Index is a bold call to action—inviting investors to break away from the status quo. In this campaign, the “index” symbolizes conventional wisdom, herd mentality, and outdated thinking in finance. We take aim at persistent investment myths, exposing their flaws with striking vintage photography that highlights just how out of touch old strategies have become. Today’s investors need a smarter, more dynamic approach—and Challenge the Index makes it clear: yesterday’s thinking won’t build tomorrow’s wealth.
INTERACTIVE BILLBOARD ON WALL STREET
Challenge Old Thinking - Let's find investors where they live. We set up an Interactive billboard that turned Wall Street back into the year 1957. Avatars mirrored passers-by and the surrounding environment by putting them back to 1957. Bringing to life the idea that the S&P has been around for 60 years. Highlighting that there are other ways to invest that is not based on market cap. Oppenheimer Revenue Weighted ETFs. A truer, more modern ETF.
Challenge Old Thinking - Let's find investors where they live. We set up an Interactive billboard that turned Wall Street back into the year 1957. Avatars mirrored passers-by and the surrounding environment by putting them back to 1957. Bringing to life the idea that the S&P has been around for 60 years. Highlighting that there are other ways to invest that is not based on market cap. Oppenheimer Revenue Weighted ETFs. A truer, more modern ETF.
STOCK EXCHANGE BRANDED TAKE OVER
OPTIMIST INDEX BOOTH
A visual sensory experience in which images and personality measured your "Optimist Index" theorizing that optimism in investment and the ever-changing market leads to better long-term results for the investor.
A visual sensory experience in which images and personality measured your "Optimist Index" theorizing that optimism in investment and the ever-changing market leads to better long-term results for the investor.
