Cigna set out to inspire everyone in America to take charge of their health—starting with a simple, annual check-up. The insight was simple: "Ahhhh!" is a sound we all naturally make at the doctor’s office, so why not turn it into a memorable reminder to Go, Know, and Take Control?
We created a microsite designed to motivate and empower people to prioritize preventative care and know their key health numbers, making it easier—and more natural—to stay on top of their health.
