Treatment MY Way is more than a campaign—it's a tribute to the strength and individuality of every person living with gMG (Generalized Myasthenias Gravis). It honors the idea that treatment isn’t just about managing symptoms; it’s about giving patients the freedom to reclaim their time, their passions, and their sense of self. Every story is different, every journey is personal—and VYVGART empowers patients to live life on their own terms. The creative captures this spirit with a tone that’s real, hopeful, and deeply connected to the everyday victories that mean everything.
"Treatment MY Way" 60 second spot: I contributed to the creative development by selecting directors, assisting with storyboarding and pre-production, and helping shape the set concept, signage, and branding and special effects. On set, I collaborated closely with the still photographer to guide campaign photography and introduced the idea of magical writing on the cups to enrich the visual storytelling and inspire patients. I supported the project from early concepting through to final media delivery and air date.
Patient Stories
