“Challenge the Index” is a call to arms, challenging investing as usual. The “index” represents conventional wisdom in finance and investing, the herd mentality and the status quo. The campaign zeros in on conventional investment myths and blows them apart using vintage photography to show that outdated investment strategies don’t work anymore when it comes to managing your assets.
INTERACTIVE BILLBOARD ON WALL STREET
Challenge Old Thinking - Let's find investors where they live. We set up an Interactive billboard that turned Wall Street back into the year 1957. Avatars mirrored passers-by and the surrounding environment by putting them back to 1957. Bringing to life the idea that the S&P has been around for 60 years. Highlighting that there are other ways to invest that is not based on market cap. Oppenheimer Revenue Weighted ETFs. A truer, more modern ETF.
Challenge Old Thinking - Let's find investors where they live. We set up an Interactive billboard that turned Wall Street back into the year 1957. Avatars mirrored passers-by and the surrounding environment by putting them back to 1957. Bringing to life the idea that the S&P has been around for 60 years. Highlighting that there are other ways to invest that is not based on market cap. Oppenheimer Revenue Weighted ETFs. A truer, more modern ETF.
STOCK EXCHANGE BRANDED TAKE OVER
OPTIMIST INDEX BOOTH
A visual sensory experience in which images and personality measured your "Optimist Index" theorizing that optimism in investment and the ever-changing market leads to better long-term results for the investor.
A visual sensory experience in which images and personality measured your "Optimist Index" theorizing that optimism in investment and the ever-changing market leads to better long-term results for the investor.
