The Museum of Smart and Smarter was created for Oppenheimer Funds at the 2019 Inside ETFs Conference to stand out from their competition.
The pop-up museum showcased innovations in financial products with over-sized interactive touch-screen walls and framed digital video art. Outdated "Smart" innovations in finance were compared to "Smarter" modern-day financial products with the flip of a screen.
The Smart screen showed black and white images that represented major historical moments and trends in investing and finance. A touch screen flipping to the Smarter evolution, showed how Oppenheimer Funds’ financial products improve upon the original investing trends and ideas. Abstract videos represented the modern day innovations and were visually entertaining and subtle in movement so the visitor could concentrate on the information about the products.