The Museum of Smart and Smarter was created for Oppenheimer Funds at the 2019 ETF Conference to stand out from
The museum showcased innovations in financial products with over-sized interactive touch-screen walls with framed digital video art. Outdated Smart innovations in finance were compared to Smarter modern-day financial products with the flip of a screen. This could be initiated by a user visiting the booth and rotated independently on screen as well.
How it worked:
The Smart screen showed black and white images that represented major historical moments and trends in investing and finance. The Smarter screen showed how Oppenheimer Funds’ financial products improve upon the original investing trends and ideas. Abstract videos represented the modern day innovations and were visually entertaining and subtle in movement so the visitor could concentrate on the information about the products.