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Digital: Rich media that Challenged misconceptions about the market.
Experiential: Interactive Billboard OOH: We set up an Interactive billboard that turned Wall Street back into the year 1957. Avatars mimicked passers-by and the surrounding environment as well as placing them in 1957 Wall Street.
New York Stock Exchange Educational Event – Branding
Optimist Index Booth: A visual sensory experience in which images and personality measured your "Optimist Index"
Theorizing that optimism in investment and the ever-changing market leads to better long-term results for the investor.
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