The Oppenheimer Challenge the Index campaign is a call to arms, challenging investing as usual. The “index” represents conventional wisdom in finance, investing and the status quo. The campaign zeros in on conventional investment myths and blows them apart.
Creative Directors: Audrey Huffenreuter and Deirdre Virgie
Digital: Rich media that Challenged misconceptions about the market.
Experiential: Interactive Billboard OOH: We set up an Interactive billboard that turned Wall Street back into the year 1957. Avatars mimicked passers-by and the surrounding environment as well as placing them in 1957 Wall Street.
New York Stock Exchange Educational Event – Branding
Optimist Index Booth: A visual sensory experience in which images and personality measured your "Optimist Index" Theorizing that optimism in investment and the ever-changing market leads to better long-term results for the investor.