DSA Campaign

Down with High Potassium

Unbranded website to educate the target demographic about the risks and health affects of Hyperkalemia. Diet, nutrition information and lifestyle tips to keep high potassium in check were the main focus of the site.
Branded Product Campaign
We developed a branded campaign in tandem with the unbranded DSA campaign forVeltassa - A prescription medication used to treat high levels of potassium in blood (hyperkalemia).
We developed educational, awareness materials targeting patients and HCP. Both audiences were directed to helpful resources like patient testimonials, recipes and videos about how Veltassa has helped and what they have done to change their habits to lead a healthier lifestyle.

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