Concerns about Global Warming and Absolut’s existing ecological efforts inspired a multi-channel promotional platform with custom merchandising. Our messaging delivered eco-savvy tips and an exclusive spirits partnership with Live Earth, a company that increases environmental awareness through entertainment.
The campaign provided unique content and established credibility about Absolut's commitment to being green and raising money for the cause.
Global Cooling website and social network, where you could contribute to and comment on the cause.
Retail pieces promoted the Absolut Global Cooling Sweeps
In bar pieces to promote the cause and increase awareness of the Global Cooling campaign.